.brand-case{--brand:#a58acb;--brand-light:#e9e1f1;--brand-dark:#29232f}.beauty-case{--brand:#8b9779;--brand-light:#e6e9de;--brand-dark:#3f4938}.case-hero{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center;padding:70px 0}.case-hero h1{font-size:clamp(36px,4.4vw,66px);line-height:1.08;letter-spacing:-2.8px;font-weight:500;margin:35px 0 25px}.case-hero p{font-size:16px;line-height:1.8;max-width:440px;color:#62675e}.brand-logo{font-size:46px;letter-spacing:.13em;display:inline-block;font-weight:550;line-height:1.2}.beauty-case .brand-logo{font-family:Georgia,serif;font-weight:400;letter-spacing:.16em}.brand-logo small{display:block;font-family:DM,Arial,sans-serif;font-size:9px;letter-spacing:.36em;text-align:center;margin-top:9px}.brand-mark{display:block;font-size:48px;text-align:center;font-weight:400;line-height:1.2;margin-bottom:10px}.case-hero-copy>.brand-logo{margin-top:38px}.case-hero .case-disclosure{font-size:11px;line-height:1.7;margin:23px 0 0}.case-photo{background-image:url('assets/velune-campaign.png');background-size:300% 200%;aspect-ratio:1;background-repeat:no-repeat;background-color:var(--brand-light)}.beauty-case .case-photo{background-image:url('assets/sereva-campaign.png')}.shot-0{background-position:0% 0%}.shot-1{background-position:50% 0%}.shot-2{background-position:100% 0%}.shot-3{background-position:0% 100%}.shot-4{background-position:50% 100%}.shot-5{background-position:100% 100%}.hero-shot{border-radius:8px}.case-nav{display:flex;gap:28px;flex-wrap:wrap;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:25px 0;font-size:12px}.case-nav a:hover{color:var(--brand-dark);text-decoration:underline}.case-section{padding:110px 0}.brand-case h2{font-size:clamp(34px,3.7vw,53px);font-weight:500;letter-spacing:-2px;line-height:1.12;margin:22px 0 27px}.brand-case h3{font-weight:500}.case-brief{display:grid;grid-template-columns:1fr 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0 10px}.identity-copy p{font-size:14px;line-height:1.85}.swatches{display:flex;gap:14px;margin-top:35px}.swatches>div{flex:1}.swatches i{display:block;height:65px;border:1px solid #0001}.swatches b,.swatches small{display:block;font-size:10px;margin-top:9px}.swatches small{opacity:.65}.case-small{font-size:11px;line-height:1.8;color:#67705f;margin:30px 0 0;max-width:850px}.character{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:85px}.identity-tag{display:inline-block;padding:12px 15px;background:var(--brand-light);font-size:9px;letter-spacing:1.3px;margin-top:18px}.production{padding:35px 0 0}.production-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:35px}.production-steps article{border-top:1px solid var(--line);padding-top:22px}.production-steps article>span{font-size:30px;color:var(--brand-dark);font-family:Georgia,serif;font-style:italic}.production-steps h3{font-size:19px;margin:22px 0 14px}.production-steps p{font-size:13px;line-height:1.85;color:#62675e}.prompt-card{margin-top:45px;padding:30px 38px;background:var(--brand-light);max-width:900px}.prompt-card p{line-height:1.8;font-size:15px;margin-bottom:0}.look-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:36px 22px}.look-grid figure{margin:0}.look-grid figcaption{padding-top:18px}.look-grid figcaption b{display:block;font-size:17px;font-weight:500}.look-grid figcaption span{display:block;font-size:11px;color:#697061;margin-top:8px}.channel-section{padding:100px 0;background:var(--brand-light)}.channel-tabs{display:flex;gap:8px;margin-bottom:25px}.channel-tabs button{border:1px solid #0002;padding:16px 25px;background:transparent;color:var(--ink);border-radius:50px;font-size:13px}.channel-tabs [aria-selected=true]{background:var(--brand-dark);color:white;border-color:var(--brand-dark)}.channel-panel[hidden]{display:none}.browser-frame{border:1px solid #0002;background:#faf9f5;border-radius:12px;overflow:hidden;box-shadow:0 20px 65px #161a1710}.browser-bar{display:flex;gap:6px;align-items:center;background:#efefeb;padding:14px 20px;font-size:10px;color:#777}.browser-bar i{display:block;width:7px;height:7px;background:#c2c5bc;border-radius:50%}.browser-bar span{margin:auto}.mock-brand-nav{display:flex;align-items:center;justify-content:space-between;padding:25px 40px;border-bottom:1px solid #0001}.mock-brand-nav .brand-logo{font-size:24px}.mock-brand-nav .brand-mark{display:none}.mock-brand-nav .brand-logo small{font-size:6px;margin-top:5px}.mock-brand-nav>span:last-child{font-size:9px;letter-spacing:1px}.mock-web-hero{display:grid;grid-template-columns:1fr 1fr}.mock-web-hero>div:first-child{padding:55px 40px;display:flex;align-items:flex-start;flex-direction:column;justify-content:center}.mock-web-hero h3{font-size:clamp(35px,4.8vw,70px);letter-spacing:-2px;line-height:1.02;margin:25px 0}.beauty-case .mock-web-hero h3{font-family:Georgia,serif;font-weight:400}.mock-web-hero p{font-size:13px;line-height:1.8;max-width:290px}.mock-web-hero a{padding:15px 22px;background:var(--brand-dark);color:white;font-size:11px;margin-top:15px}.mock-manifesto{font-family:Georgia,serif;text-align:center;font-size:30px;padding:48px 20px;background:var(--brand-dark);color:#fff}.mock-manifesto small{display:block;font-family:DM,Arial,sans-serif;font-size:10px;margin-top:13px;opacity:.7}.channel-explanation{max-width:760px;line-height:1.8;font-size:13px;margin-top:25px}.mock-shop{padding:40px}.mock-shop>h3{font-size:36px;margin:20px 0 35px}.mock-products{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.mock-products article>div:not(.case-photo){display:flex;justify-content:space-between;gap:8px;margin-top:18px;align-items:center}.mock-products h4{margin:0;font-size:14px;font-weight:500}.mock-products span{font-size:12px;white-space:nowrap}.mock-products small,.mock-shop>p{font-size:10px;color:#73786b}.mock-shop>p{margin-top:30px}.social-frame{max-width:770px;margin:auto;background:white;border:1px solid #ddd;border-radius:12px;overflow:hidden}.social-profile{display:flex;align-items:center;gap:25px;padding:32px}.social-avatar{width:80px;flex-shrink:0;border-radius:50%}.social-profile b{font-size:16px}.social-profile p{font-size:12px;line-height:1.7}.social-profile span{font-size:8px;letter-spacing:1px;color:#72786a}.social-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:3px}.social-caption{padding:23px 30px}.social-caption>span{font-size:27px}.social-caption p{font-size:13px;line-height:1.8}.social-caption small{font-size:10px;color:#777}.launch-plan{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;list-style:none;padding:0;margin:50px 0}.launch-plan li{border-top:2px solid var(--brand);padding-top:24px}.launch-plan span{font-size:10px;letter-spacing:1.5px}.launch-plan p{font-size:15px;line-height:1.8}.case-result{display:grid;grid-template-columns:1fr 1fr;gap:40px;padding:45px;background:var(--brand-light)}.case-result h3{font-size:30px;line-height:1.2;letter-spacing:-1px}.case-result ul{padding-left:20px;font-size:14px;line-height:2.2}.case-end{padding:30px 0 100px}.case-next{display:inline-block;margin:25px;font-size:13px;text-decoration:underline;text-underline-offset:5px}
@media(max-width:900px){.case-hero,.case-brief,.character,.identity-grid{gap:35px}.production-steps,.launch-plan{grid-template-columns:1fr 1fr}.brand-logo{font-size:33px}.case-hero h1{letter-spacing:-1.5px}.mock-web-hero>div:first-child{padding:25px}.mock-brand-nav{padding:22px}.case-photo{align-self:start}.case-hero{align-items:center}.case-hero>.case-photo{align-self:center}.case-result{padding:30px}.case-nav{gap:18px}}
@media(max-width:600px){.case-hero,.case-brief,.character,.identity-grid,.case-result{grid-template-columns:1fr}.case-hero{padding:40px 0;gap:32px}.case-hero h1{font-size:40px}.case-hero-copy>.brand-logo{margin-top:28px}.case-hero p{font-size:14px}.case-nav{font-size:10px;gap:16px}.case-section{padding:65px 0}.brand-board,.channel-section{padding:65px 0}.brand-case h2{font-size:34px}.case-lead{font-size:17px}.identity-grid{gap:20px}.logo-stage>.brand-logo{font-size:42px}.character{gap:35px}.production-steps{gap:25px}.production-steps h3{font-size:17px}.production-steps p{font-size:12px}.prompt-card{padding:25px}.look-grid{grid-template-columns:1fr 1fr;gap:28px 12px}.look-grid figcaption b{font-size:14px}.look-grid figcaption span{font-size:10px;line-height:1.6}.channel-tabs button{font-size:11px;padding:12px 18px}.mock-brand-nav>span:last-child{display:none}.mock-brand-nav .brand-logo{font-size:22px}.mock-web-hero{grid-template-columns:1fr}.mock-web-hero h3{font-size:48px}.mock-web-hero>div:first-child{padding:35px 25px}.mock-manifesto{font-size:24px}.mock-shop{padding:22px}.mock-products{grid-template-columns:1fr;gap:30px}.mock-shop>h3{font-size:28px}.social-profile{padding:22px;gap:15px}.social-profile b{font-size:12px}.social-profile p{font-size:11px}.social-avatar{width:55px}.social-caption{padding:20px}.launch-plan{gap:20px}.launch-plan p{font-size:13px}.case-result{gap:10px;padding:28px}.case-result ul{font-size:13px}.case-next{margin:25px 0 0;display:block}.case-end{padding-bottom:60px}}
.consistency-section{padding:95px 0;background:var(--brand-light);margin:10px 0 75px}.consistency-heading{display:grid;grid-template-columns:1.2fr 1fr;gap:70px;align-items:center;margin:12px 0 40px}.consistency-heading>p{font-size:17px;line-height:1.85}.consistency-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}.consistency-grid article{border-top:1px solid #0003;padding-top:23px}.consistency-grid article>span{font-size:9px;letter-spacing:1.3px}.consistency-grid h3{font-size:21px;line-height:1.3;margin:20px 0}.consistency-grid p{font-size:13px;line-height:1.85;color:#525b4d}.consistency-rule{display:grid;grid-template-columns:1fr 1fr;gap:45px;background:var(--brand-dark);color:#fff;padding:40px;margin-top:35px}.consistency-rule strong{font-size:29px;font-weight:500;line-height:1.3;letter-spacing:-.8px}.consistency-rule p{font-size:14px;line-height:1.8;margin:0}@media(max-width:900px){.consistency-grid{grid-template-columns:1fr 1fr}.consistency-heading{gap:30px}}@media(max-width:600px){.consistency-section{padding:65px 0;margin-bottom:35px}.consistency-heading,.consistency-rule{grid-template-columns:1fr;gap:15px}.consistency-heading>p{font-size:15px}.consistency-grid{gap:25px 18px}.consistency-grid h3{font-size:18px}.consistency-grid p{font-size:12px}.consistency-rule{padding:25px}.consistency-rule strong{font-size:25px}}